Many businesses make the blunder of believing that simply releasing a press statement guarantees media visibility. The fact is, most end up in the digital void, ignored by editors. Frequent pitfalls include focusing on company speak instead of a interesting story; absent clear calls to action;

Deciding between a press release and earned media coverage can be tricky for organizations. While a media announcement offers direct control over your narrative , it's essentially self-promotion. Media coverage – secured through pitching journalists – carries considerably more authority with your